QR Codes Go Viral as Gen Z Redefines How We Share Big Moments

QR codes are having a major comeback—this time with a twist no one saw coming. A viral TikTok trend recently revealed how Gen Z is using the tech in unexpected, creative ways, including a now-famous couple who disguised their engagement announcement as a drink menu.

Their clever use of a QR code caught the internet’s attention, sparking curiosity and applause for its originality. According to Morning Consult, nearly 45% of Gen Z and Millennials say they’re more likely to engage with content that features an interactive element like a QR code.

Gen Z is taking QR codes to the next level with creative surprises!

Search interest is also on the rise—Google Trends shows a 300% spike in queries for “QR code wedding invitations,” proving that what was once a pandemic-era convenience is now a canvas for creative expression.

For consumers, it’s a reminder to keep scanning—you never know what surprise lies behind the code. And for businesses, it’s a cue to rethink how QR codes can be more than just menus. With a little imagination, they can become powerful tools for connection, engagement, and even storytelling.

Whether it's for love, laughs, or loyalty, QR codes are officially cool again—and this time, they’re personal.